adidas and Chelsea Football Club have today revealed the new kit for the forthcoming 2013/14 kit and it’s blue!
The new strip will be available at the World Soccer Shop, Onionbag, soccer.com and Kitbag Chelsea FC stores.
Following on from the groundbreaking teaser campaign,
entitled, ‘it’s blue. What else matters?’ the new kit takes inspiration
from past legendary shirts worn by Chelsea greats and the club crest
reverts back to a four colour design.
The launch earlier this month took the sporting world by storm. The
teaser video of Chelsea FC’s stars showing what it means to be committed
to the club received over 1.5 million hits on YouTube worldwide.
The campaign, which featured John Terry, Juan Mata, David Luiz, Gary
Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech was a
break from the norm and posed the question to Chelsea fans: it’s blue.
What else matters? – a call to action to order the shirt without seeing
it.
The reaction has been phenomenal with unprecedented level of sales
and interactions with both the adidas and Chelsea FC brand. It even
reached those fans of other clubs, with supporters around the world all
commenting on YouTube and across social media that despite their
unreserved loyalty, the essence of the campaign had grabbed their
attention due to the compelling nature.
A spokesperson from adidas, commented: “We’ve seen what it truly
means to be blue from the Chelsea fans. We started with the insight that
Chelsea is the only club that can own blue as a colour in the Premier
League – it is their song after all.
He continued, “The campaign was aimed at inspiring the fans. The
viral and iconic imagery that now adorns the club has shown the lengths
that the players will go to for the club and the reaction from the fans
has been outstanding”.
It’s blue. What else matters? – the kit.
Technology
The traditionally styled blue kit features the latest adidas
technologies to ensure that it not only evokes the meaning of being a
true blue but gives Chelsea an edge on the pitch:
TechFit™ – Designed to help improve speed, endurance and awareness,
TechFit stabilizes muscles and focuses energy. This helps players to
generate explosive acceleration and deliver maximum power output.
Climacool – adidas ClimaCool™ technology provides a mixture of heat
and moisture controlling materials, ventilation channels and 3D fabrics
to improve air flow to the skin in key heat zones.
Sumber : http://footballfashion.org
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